Volkswagen has announced pricing information for its new three-row crossover coming to dealerships in May. The 2018 Volkswagen Atlas starts at just over $31,000 and reaches nearly $50,000 in range-topped SEL Premium trim.
The base S model, priced at $31,425, won’t be available right at launch. When it does hit the market, it will receive standard features such as LED headlights and DRLs, a 6.5-inch touchscreen with Bluetooth, cruise control, privacy glass, USB port, and smartphone integration for Apple CarPlay, Android Auto, and MirrorLink. It comes paired with a 2.0-liter turbo-four engine making 235 hp, but buyers can opt for a 276-hp 3.6-liter V-6 for an extra $1,400.
Instead of offering the S model at launch, VW will introduce the limited-edition S Launchpriced from $34,425. The model is available exclusively with a 3.6-liter V-6 engine. Additional standard features include a panoramic sunroof, footwell illumination, Homelink garage door opener, an upgraded 8.0-inch touchscreen, and SiriusXM capability.
Moving up to the SE gives buyers some important standard features not available on lower models, including automatic headlights, 10-way power driver seats, keyless entry with push-button start, and three extra USB ports. Other standard features include an upgraded 8.0-inch touchscreen, blind spot monitor with rear traffic alert, leatherette seats, heated front seats, rear sunshades, and a leather-wrapped steering wheel. Prices go for $34,515 when paired with the 2.0-liter engine, or $35,915 for the V-6 version. TheSE with Technology brings extra safety features such as autonomous emergency braking with pedestrian monitoring, adaptive cruise control, as well as convenience features such as power liftgate and three-zone automatic air conditioning—all for $2,100.
SEL models include a few extra goodies, including an 8-way power passenger seat, park distance control, and hands-free liftgate. Prices start at $40,085, or $41,815 with the V-6.
At the very top of the lineup sits the SEL Premium, which will set you back at least $49,415. But it pulls out all the stops with leather seats, navigation, ventilated front seats, heated rear seats, a heated steering wheel, a premium Fender audio system, 20-inch aluminum alloy wheels, door mirrors with puddle lights, and a 12.3-inch digital instrument display. Not to mention it has a standard V-6 engine paired with standard all-wheel drive.
Built specifically for the U.S. market, the VW Atlas entered production late last year in Chattanooga, Tenn. The crossover competes against the Honda Pilot, Mazda CX-9, Toyota Highlander, Ford Explorer, Nissan Pathfinder, and other large crossovers and SUVs. Its starting price is competitive, although some rivals offer a V-6 as standard.